If you’re a Realtor or thinking of becoming one, you’ve probably thought about how you can be an incredible agent. And this is perfectly understandable. Whether you’re just getting into the business or you’ve been doing it for a few years, you want to be at the top of your game.
As a seasoned real estate investor and a long-time real estate agent, I’ve picked up a few tips I love to share on this topic. But even after decades in the business, I can say that there’s always room for getting better. All these tips are simple but have an impact for any Realtor, in Cincinnati or San Francisco (or anywhere).
Know your regional market and its cycles
Recently, we talked about the concept of market cycles and how they factor into your regional real estate market. In fact, this is a concept that I believe is so important, I’m covering it in my upcoming book series in more detail. But the bottom-line is that, as a real estate agent, you’re tasked with having a greater understanding of your region’s real estate.
Be data-dependent, but also don’t forget to “pound the pavement”
It might sound a little old-school in the decade of social media and Big Data. But balancing charts and tables with touring properties is key. On the one hand, the data gives you a technical look at your region. Yet, viewing properties and talking with everyday people can give you insights you might not find anywhere else. And this remains the case, even today.
Remember your clients are making a big decision
This one is especially for novice real estate agents. As a Realtor, you have a chance to guide people through the real estate process. And while we might help people every single day with the buying and selling process, in many cases, your clients might never have done it before, or only once or twice in their lives. And it’s truly a huge decision for them. This perspective can help us be patient, even as we’re hungry to close that deal. After all, at the end of the day, serving our clients well is a vital part of our relationships.
Answering that phone!
Let’s add, “call people back” to this one too. This one is probably one of our most simple tips, but you’d be surprised how many agents struggle with it. (And trust me, as an agent and investor myself, I understand). But the truth is that even if you don’t answer on the first ring or you have to get back to someone later in the week, they know they matter to you. It sounds so simple but showing each other and our clients that we care can go a long way.
What are your biggest tips you’d give to fellow agents? I’d love to hear from you. And if you’re a real estate agent with questions about being even better, feel free to email me!
Terry Records
Broker/Owner
Records Results Real Estate
Residential Sales and Property Management Service