As a national keynote speaker for real estate and investing, I love sharing what I’ve learned after several rewarding decades in the business. And while speaking at many seminars and workshops, I’ve met so many of you who also have plenty to share. From what you’re seeing in your local market to tips on buying and selling, you likely have more to pass on to an audience than you realize.
But where do you start when it comes to setting up a successful real estate seminar? As a real estate coach who works with other Realtors to realize their goals, I’m always excited to help with this question. Although these steps today aren’t the entire story, they represent a good place to start when you’re ready to launch your next seminar, for your own real estate team or even your friends and family!
Choose a topic you know well
For your first, or following seminars, it pays to choose a topic you’re most familiar with. Why can’t you choose something you might not know as well, but could research? Although you could do this, you want to build your seminar skills for right now and focusing on your strengths makes that easier.
Consider what your audience knows and needs
Too often, a seminar speaker might not take time to think about their audience. Is your seminar filled with industry jargon that your audience might not know? What if your seminar only hits the surface for an audience that’s familiar with the topic? Review your topic to determine what’s most relevant for them.
Sketch out your outline
An outline might sound like a simple step to a successful real estate seminar, but many people don’t even bother. Now, you don’t have to create a complex roadmap, but a simple outline can help you keep the discussion moving forward.
Choose your venue carefully
When you go with a professional conference room, even a small one, you’re probably going to be fine. And while coffee shops or other venues might be good for casual conversation, you most likely want a private space that’s comfortable for your audience.
Send out an invitation… and a reminder
A formal invitation and a reminder before the event can go a long way to having a successful real estate seminar. Make sure you include all the relevant information your audience will need to attend. You can also personalize these in small ways to up the chances that you’ll get a solid crowd.
Use visual aids and tell stories
No one likes a boring seminar, and I’m sure we’ve all been to one (or many) on real estate. But for your next real estate seminar, you want to focus on engagement. This way, people walk away with something valuable they can put to use. Visual aids and stories go a long way to making this happen.
Practice and relax
I like to run through my presentation a few times alone or before a test audience before going live. This helps iron out any creases and helps you stay calm. It also improves the chances that your real estate seminar will be a success.
But I’d love to hear from you, what would you recommend for a successful seminar? Share this in the comments, and if you’d like an extra tip or two, feel free to email me!
Terry Records
Broker/Owner
Records Results Real Estate
Residential Sales and Property Management Service