When it comes to helping people sell their homes, many of the real estate agents I talk to are always looking for advice. And that makes sense; after all, selling a home is a big undertaking, and you should always be looking for ways to improve your process.
At the same time, many of my clients for real estate coaching benefit from actionable, straightforward advice that immediately boosts their potential. And you can probably relate to that; why make things complicated if they don’t have to be, right? Now, if that’s the case, after decades in the real estate business and as a successful real estate coach, I have just the thing for you!
Update Your Approach to Photography
As a Realtor, you can’t neglect your photography. Today, with tools like Zillow, buyers are browsing homes and looking ever more closely at the photos. While you might think you’re handy with a smartphone camera, the reality is that professionals have accesses to tools like those from Adobe that can make your photos shine even more.
Add Just a Touch of Landscaping
Now, I understand that, as a real estate agent, you can’t simply re-do the entire landscaping. At least, that’s often not an option. But even a few flower pots near the front walkway can spruce up a property and make it more inviting.
Make Sure You Are Accessible
I’ve known many agents who are very accessible to show potential properties to buyers. These agents answer their phones and return calls in a timely way and are willing to go out at a moment’s notice to show a home. If you’re still struggling with this area of the real estate process, take a closer look at your system to see where you can maximize your time and efforts.
Even a Minimal Staging can Help
As a real estate coach, I can’t believe how many agents who are struggling to sell aren’t doing the minimal steps required for staging. Now, obviously, a full stage isn’t always possible. And I understand that. However, bringing in a few minor, select pieces, even accents, can make a property more attractive.
Show Off What Works, Minimize What Doesn’t
On that note, when you’re showing a property, focus in on what works. Of course, that doesn’t mean you have to totally ignore any glaring issues. But with those, you can hone in on the potential that’s offered because of those issues. Is the backyard a little drab? Suggesting the possibilities of how a new deck area might work. Is the carpet somewhat dated? Well, guess what? There might be vintage terrazzo flooring underneath, and many people fall in love with that look.
Price Your Property Right from the Get-Go
Finally, pricing. This is one tricky point that even seasoned agents struggle with. But you should be spending time with the data and developing a system for your area that you can apply to your pricing when you help sell a home. Wondering how you can do that? As a real estate coach, I’d be happy to answer any questions you have!
Terry Records
Broker/Owner
Records Results Real Estate
Residential Sales and Property Management Service
Terry Records and Jason Nordhougen serve clients and real estate agents nationwide as National Real Estate Coaches and work with each personally.
If you would like to explore your personal situation with Terry, please book a complimentary call with her directly: