In our last article on holding your next successful real estate seminar, we saw how there’s a number of simple steps you can take to boost your seminar potential. From telling stories to considering what your audience knows, you have a starting point for holding an unbelievable event.
But once you’ve planned it all, what do you do when it’s your big day? As a successful real estate coach, I’ve seen it time and time again: An agent is so laser-focused on the prep work they did… they forget a few other pieces of advice that can make a big difference. Don’t worry though! Today, we’re going to run through some additional steps for the day-of-your next successful real estate seminar.
Hand out name tags and other materials
Although you don’t have to have name tags or supporting materials, they go a long way in a seminar. Using a PowerPoint presentation is great; however, those supporting materials help people to go back and reference more easily as you talk. And of course, everyone wants an easier way to remember names!
Make time for casual conversation
A successful seminar isn’t just about the topic; more importantly, it’s about meeting other like-minded people. So, be that connection for your seminar attendees. Even five minutes for everyone to talk can be beneficial and get people coming back for more events.
Let everyone briefly introduce themselves
Now, if you’re holding a seminar with hundreds of people, this one might be a step you skip. However, for seminars of even 20 or 30 people, everyone appreciates their 20 seconds. I often provide two easy questions for them to answer, so they can keep it short and sweet.
Ensure your lead sheet is front and center
Before anyone else arrives, be sure to set that lead sheet right out front, so no one can miss it. Encourage your attendees to add their information. Another fun tip is to let them know you’ll be sending an additional download afterward, enticing them to include all their information.
Prepare to answer that phone!
If you’re seminars are like mine, you’ll be getting calls afterward. You’ll probably also get a handful of emails. And that’s great! Just make sure you’re ready to answer your phone and check your inbox the next day after your event.
Plan to recharge afterward
In the real estate world, it seems we’re always told to be “on” at all times. But the reality is that we all have different personalities. There’s nothing wrong with recharging after a successful seminar. Once the questions are done and you’ve answered those emails, plan to re-gather your energy, whether for a few hours doing something you love or for a day or two.
Prep for your next successful real estate seminar
Right before one of my successful real estate seminars, I love to look over the materials for all my events. This is my way of doing light prep work for the next seminar. Maybe in planning this one, I’ve noticed something I’d like to refine in another. Or maybe I’d like to add a section to my conference next week. You can do that!
You don’t have to do your next seminar alone though. As your real estate coach, I’m always just an email away and would love to hear from you!
Terry Records
Broker/Owner
Records Results Real Estate
Residential Sales and Property Management Service