As your source for expert real estate coaching, you know that I love to give you ideas to grow your business. From market tools to taxes and lead generation to staging, I aim to be your resource for all the ins and outs of the buying and selling process.
One of the topics that often comes up when I’m coaching other Realtors is leads. And that makes sense, since they’re the lifeblood of your success. As we saw in one of our recent articles, there’s also a few perspectives that can help us better approach how we view our own prospecting and lead generation.
But what about engaging those leads? Today, we’re going to look at a few common and less-common digital avenues for you to reach out and connect with those prospects!
Install your Facebook Pixel… now
If you’re not super digitally savvy, you might need a reminder on what your Facebook Pixel does. Put simply: it’s a small piece of code that you embed on your website. Once there, it allows you to re-target your website visitors when they’re on Facebook. Why is this important for engagement? Re-targeting ads have higher engagement compared to regular ones, which can open the door to many new opportunities.
Launch a year-long email campaign
Many of the real estate agents that I’ve coached might write an email every month, but without much more planning. In reality, you can plan an entire yearlong campaign to create an entire story that your leads will be enjoying. Now, that doesn’t mean you have to write every single word, since you’ll want everything to be fresh. But at the very least, you can prepare a plan and strategy for those 12 months.
Take your blogs to the next level with SEO
Search Engine Optimization and blogging. When combined, these two can offer a powerful engagement factor, as leads find your content through search and then stick around to get to know you and your brand. Like with your Facebook Pixel, if this is an area you’re less sure in, I always recommend reaching out to a professional.
Offer a digital download for your leads… for free
Often times, people might offer a download to get leads in the door. But you can also use them to further engage your existing leads. By giving them access to exclusive content not given out elsewhere, you make them feel special and like you’re part of their intimate network. What might this look like for real estate? Consider a checklist of all your area’s hippest new dining spots. Or maybe an infographic about common architectural styles in your city.
As an expert real estate coach, I’m always happy to share these tips with you. Need some additional advice on generating leads? Shoot me an email!
Terry Records
Broker/Owner
Records Results Real Estate
Residential Sales and Property Management Service